Why Understanding the Media Matters Today

It’s been over ten years since I actively worked in a newsroom. However, the memories are still very fresh. It was collaborative, rapidly changing, and full of vital information to the broadcast we were putting together.

Fast-forward to 2016 and those words could really describe today’s world. We are collaborating now, virtually and in person, more than ever. The news cycle can change very quickly and how we disseminate it is just as fast, especially thanks to social networks like Twitter.

This fast pace can also lead to communications pros believe that the media want their information just as fast. This is far from the case. It’s best to, as the kids say, “slow your roll.” Those in the media are part of the solution to helping get our clients’ stories told to a vast array of audiences. Think about this equation:

Communications + Media = Storytelling

Ok, so it’s not exactly THAT simple. But, working with the media is integral and understanding how they work in today’s world helps the above equation make sense.

how to pitch the media effectively, understanding what the media wantI’ve often talked about why developing relationships with the media is important. You cannot treat a pitch like a one-off. In baseball, a manager may bring in a relief pitcher to face one batter. We, as communications pros, can’t take that same approach.

A relationship only works if we continue to put the effort and care into it.

My friend and colleague, Ben Butler, and I have developed a course that wouldn’t just teach a proven media relations process, but teach it fresh from the trenches. The Secrets of Power Pitching course will teach you how to successfully pitch the media without dancing around anything. We wanted to present a process that anyone—regardless of background—could learn and utilize.

This isn’t a promise of getting you in the New York Times, or on the cover of Entrepreneur Magazine. What the course will do is help you better understand what goes into a pitch, how to understand the media and what they are looking for, and how to develop that relationship.

Get more details at http://bit.ly/PowerPitching. Make the equation’s answer be getting your stories told.

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