PR loves Twitter, but is it a life-long union?

Twitter logo

Ever since Twitter came along in the mid-2000’s, it has fascinated those in the communications field. For marketers, it was a boon to reach potential customers and strengthen current ones. For public relations professionals, it allowed better contact with the media and a direct link to constituents. I’ve been a strong supporter of Twitter fromContinue reading

Social Media’s Latest Problem: Highlighting Murder

Alison Parker and Adam Ward were murdered by a former colleague who held a grudge against them.

August 26, 2015 started off as it normally did for WDBJ-TV reporter Alison Parker and videographer Adam Ward. Heading into the station early for its “Mornin’” program and, then, out to a live shot that involves a local “feel good” story or one that highlights a new or expanding business. It’s something that anyone whoContinue reading

Tuesday Video Tip: Planning

“Plans are nothing. Planning is everything.”- Dwight D. Eisenhower  Planning is part of our fabric as public relations pros. We make sure that clients have planned for an event, roll out, or social media campaign. In today’s Tip, here are a few ways you can be better planners. How do you go about planning yourContinue reading

Is Social Media Evolving or is it Stuck in Neutral?

Over the weekend, I was going through some mementos of my younger years. I found one of my old yearbooks, a scrapbook of newspaper clippings from the first space shuttle launch and when the 1986 New York Mets won the World Series. Oddly enough, I also found an AOL start-up disk. If you are likeContinue reading

Blog Series: Re-invent Yourself Often

In 2008, I came to the realization that public relations was changing. Facebook was just starting to make an impact; Twitter and YouTube were still fairly new. I noticed that more and more forward-thinking PR pros were adapting these social platforms into their thinking. It was going to be the future. What was I to doContinue reading