PR loves Twitter, but is it a life-long union?

Twitter logo

Ever since Twitter came along in the mid-2000’s, it has fascinated those in the communications field. For marketers, it was a boon to reach potential customers and strengthen current ones. For public relations professionals, it allowed better contact with the media and a direct link to constituents. I’ve been a strong supporter of Twitter fromContinue reading

2016 Election and Social Media: A Twitter Chat

How did social media influence the 2016 election?

“Thinking isn’t agreeing or disagreeing. That’s voting.” – Robert Frost The 2016 Election campaign for President of the United States has been one of the more treacherous in recent history. From Republican nominee Donald Trump’s numerous outlandish statements to Democratic nominee Hillary Clinton’s email scandal, we have seen and read things on social media thatContinue reading

Social Media’s Latest Problem: Highlighting Murder

Alison Parker and Adam Ward were murdered by a former colleague who held a grudge against them.

August 26, 2015 started off as it normally did for WDBJ-TV reporter Alison Parker and videographer Adam Ward. Heading into the station early for its “Mornin’” program and, then, out to a live shot that involves a local “feel good” story or one that highlights a new or expanding business. It’s something that anyone whoContinue reading

Better Social in 2015

So, we are on the verge of a new year (already?!). It’s a time to celebrate accomplishments and the good things we’ve done. It’s also a time to take a hard look at ways to improve for the year to come. I’m sure that whether you are a business or an individual, there are thingsContinue reading

Generation Labels: Limiting or Limitless?

On Oct. 21, I posed this question on Twitter:     I’ve been thinking a lot about the labels that are placed on generations. I don’t hear much about the tags on Generation Y or Generation X, and when I did, it wasn’t hammered home like the Millennial label is now. I accept the Millennial tag,Continue reading