PR loves Twitter, but is it a life-long union?

Twitter logo

Ever since Twitter came along in the mid-2000’s, it has fascinated those in the communications field. For marketers, it was a boon to reach potential customers and strengthen current ones. For public relations professionals, it allowed better contact with the media and a direct link to constituents. I’ve been a strong supporter of Twitter fromContinue reading

Personal Branding: One Twitter Account is Enough

One of the more popular questions I get during my CEO of You personal branding talks is: “Should I have separate Twitter accounts for personal and professional?” It’s a great question because there are so many opinions on this. There’s the camp that states it is absolutely necessary to have both because you do notContinue reading

The JourneyCast Podcast with guest Matt LaCasse

Matt LaCasse and I are another example of developing a relationship from social media. I’ve (unfortunately) never met him in person, but have talked with him in every other way possible (except carrier pigeon and the string cup phone). I’ve never been disappointed with something I retweet or share from Matt because I know heContinue reading

Building Social Trust

On Oct. 23, I had the honor of speaking to my friend and colleague Deirdre Breakenridge’s PR and Social Media class at New York University. My talk was titled, “Building Social Relationships.” While I discussed engagement, listening to your social audience, and being effective, I kept coming back to one word: Trust. In social media,Continue reading

Simplicity: A Better Way to Blog

“If you can see the lights shine in front of me. If you can see the lights shout out where you’ll be.”- Simple Minds, See the Lights It’s no secret if you follow my blog via email, WordPress, or on social networks, that I haven’t done this in a while.  There have been a number of factors why, none ofContinue reading