#CapsOn: A Marketing & PR win for MLB

Baseball begins again 2017

“Baseball? It’s just a game – as simple as a ball and a bat. Yet, as complex as the American spirit, it symbolizes. It’s a sport, business and sometimes even a religion.” – Ernie Harwell I’ve been a baseball fan of Major League Baseball (MLB) for as long as I can remember. As much asContinue reading

Social Media’s Latest Problem: Highlighting Murder

Alison Parker and Adam Ward were murdered by a former colleague who held a grudge against them.

August 26, 2015 started off as it normally did for WDBJ-TV reporter Alison Parker and videographer Adam Ward. Heading into the station early for its “Mornin’” program and, then, out to a live shot that involves a local “feel good” story or one that highlights a new or expanding business. It’s something that anyone whoContinue reading

A new dawn for JRM Comm

I’m beyond thrilled to kick off the month of August with a rebranded JRM Comm. Watch the video below to learn more and browse JRMComms.com to see how we can work together to bring you success through smart strategies! It really is a new dawn for myself and my consultancy. Let’s work together! I’d loveContinue reading

Don’t Play the Social Media Blame Game

Do a Google search on blaming social media and you’ll find over 5.6 million results. They range from social media being blamed for your bad mood to the 2011 London Riots being blamed on social nets. Social media is an easy punching bag because it’s still relatively “new” in society. Social networks have taken the worldContinue reading

Guest Post: Why Your Company Needs a Social Media Policy

[Jas’ note: I’m glad to have my friend Ben Butler provide a guest post on a very important topic] The company handbooks given to new employees nowadays seem to be getting thicker and thicker. Unfortunately, it seems that one potentially brand-crippling area is neglected—social media. Here’s why your company needs to add a social mediaContinue reading