PR loves Twitter, but is it a life-long union?

Twitter logo

Ever since Twitter came along in the mid-2000’s, it has fascinated those in the communications field. For marketers, it was a boon to reach potential customers and strengthen current ones. For public relations professionals, it allowed better contact with the media and a direct link to constituents. I’ve been a strong supporter of Twitter fromContinue reading

Social Media’s Latest Problem: Highlighting Murder

Alison Parker and Adam Ward were murdered by a former colleague who held a grudge against them.

August 26, 2015 started off as it normally did for WDBJ-TV reporter Alison Parker and videographer Adam Ward. Heading into the station early for its “Mornin’” program and, then, out to a live shot that involves a local “feel good” story or one that highlights a new or expanding business. It’s something that anyone whoContinue reading

Better Social in 2015

So, we are on the verge of a new year (already?!). It’s a time to celebrate accomplishments and the good things we’ve done. It’s also a time to take a hard look at ways to improve for the year to come. I’m sure that whether you are a business or an individual, there are thingsContinue reading

5 Tips for Making Social Media Work Together to Boost Your Reach

(Jas’ note: I’m glad to welcome back Alicia Lawrence with another great guest post.) If you’re like most business owners, you probably want to use social media to expand your marketing efforts and reach new customers. After all, social media is a powerful, free tool — you can use it to access countless new contacts.Continue reading