#CapsOn: A Marketing & PR win for MLB

Baseball begins again 2017

“Baseball? It’s just a game – as simple as a ball and a bat. Yet, as complex as the American spirit, it symbolizes. It’s a sport, business and sometimes even a religion.” – Ernie Harwell I’ve been a baseball fan of Major League Baseball (MLB) for as long as I can remember. As much asContinue reading

A “Spark” for social content

New ideas get me excited. It doesn’t matter if the idea is mine or that it comes from someone else. New ideas should excite everyone because it is a chance to see what the future could be like. NewsSpark, a new social content hub, is one of those ideas that I’m excited about. I’ve knownContinue reading

Don’t Play the Social Media Blame Game

Do a Google search on blaming social media and you’ll find over 5.6 million results. They range from social media being blamed for your bad mood to the 2011 London Riots being blamed on social nets. Social media is an easy punching bag because it’s still relatively “new” in society. Social networks have taken the worldContinue reading

Path: Gaining Traction or Social Clutter?

One of the things I enjoy about my job is researching new ways to help clients in marketing their businesses and brands. So, I tried Path at the recommendation of colleague. Launched in 2010, Path is a more personal social network than Facebook and Twitter. On iTunes, it says that Path is, “the best way toContinue reading

There’s No Such Thing as a Social Media Killer!

“This is the end, beautiful friend. This is the end, my only friend, the end.”- The Doors Remember when Google+ was supposed to kill off Facebook? How about that time Twitter was going to die? Both statements never came true. Why? Because there’s no such thing as one social platform killing another. Watch… Let meContinue reading