#CapsOn: A Marketing & PR win for MLB

Baseball begins again 2017

“Baseball? It’s just a game – as simple as a ball and a bat. Yet, as complex as the American spirit, it symbolizes. It’s a sport, business and sometimes even a religion.” – Ernie Harwell I’ve been a baseball fan of Major League Baseball (MLB) for as long as I can remember. As much asContinue reading

Quick Hit: The Players Tribune… brilliant or sportswriter’s nightmare?

Derek Jeter’s blue Jumpman cleats haven’t even be cleaned off and he’s got the next phase of his life lined up. Much like his preparation for a baseball season, Jeter was ready for retirement and what lies in front of him. Earlier this week, the now former Yankee captain rolled out “The Players Tribune,” aContinue reading

The NFL’s Ray Rice Problem

Sept. 8-UPDATE: Ray Rice had his contract terminated by the Ravens and was suspended indefinitely by the NFL. The NFL released the news on Twitter, however the commissioner still has not commented, which continues to speak volumes. What is written below still stands: The NFL still has a problem. By now, you have most likelyContinue reading

Hustle Series: Darren Meenan and The 7 Line

You’ve all heard a story that intimates that a successful business that once started in “the basement of their home.” In the case of Darren Meenan, this isn’t a stretch. It’s fact. What started with Darren, a huge New York Mets fan, wearing a simple t-shirt he made that stated “I Survived” in 2009, ended up becomingContinue reading