#CapsOn: A Marketing & PR win for MLB

Baseball begins again 2017

“Baseball? It’s just a game – as simple as a ball and a bat. Yet, as complex as the American spirit, it symbolizes. It’s a sport, business and sometimes even a religion.” – Ernie Harwell I’ve been a baseball fan of Major League Baseball (MLB) for as long as I can remember. As much asContinue reading

Teaching PR: What it Means to Me

Teaching PR can be very rewarding

“Some men see things as they are, and ask “why.” I dream of things that never were, and ask “why not.” – Robert F. Kennedy Several years ago, I was given the opportunity to guest lecture to a class of public relations majors at a college in Buffalo, N.Y. Having previously spoken to a numberContinue reading

PR loves Twitter, but is it a life-long union?

Twitter logo

Ever since Twitter came along in the mid-2000’s, it has fascinated those in the communications field. For marketers, it was a boon to reach potential customers and strengthen current ones. For public relations professionals, it allowed better contact with the media and a direct link to constituents. I’ve been a strong supporter of Twitter fromContinue reading

Why Understanding the Media Matters Today

how to pitch the media effectively

It’s been over ten years since I actively worked in a newsroom. However, the memories are still very fresh. It was collaborative, rapidly changing, and full of vital information to the broadcast we were putting together. Fast-forward to 2016 and those words could really describe today’s world. We are collaborating now, virtually and in person,Continue reading

The PR needs of the many outweigh needs of one

(courtesy NBC Chicago)

“The needs of the many outweigh the needs of the few.” – Spock “Or the one.” – James T. Kirk Those famous lines from “Star Trek II: The Wrath of Khan” have been uttered by many people in the years following the movie’s release. Spock’s line is actually a quote form Charles Dickens’ “A TaleContinue reading