PR loves Twitter, but is it a life-long union?

Twitter logo

Ever since Twitter came along in the mid-2000’s, it has fascinated those in the communications field. For marketers, it was a boon to reach potential customers and strengthen current ones. For public relations professionals, it allowed better contact with the media and a direct link to constituents. I’ve been a strong supporter of Twitter fromContinue reading

Why Understanding the Media Matters Today

how to pitch the media effectively

It’s been over ten years since I actively worked in a newsroom. However, the memories are still very fresh. It was collaborative, rapidly changing, and full of vital information to the broadcast we were putting together. Fast-forward to 2016 and those words could really describe today’s world. We are collaborating now, virtually and in person,Continue reading

The PR needs of the many outweigh needs of one

(courtesy NBC Chicago)

“The needs of the many outweigh the needs of the few.” – Spock “Or the one.” – James T. Kirk Those famous lines from “Star Trek II: The Wrath of Khan” have been uttered by many people in the years following the movie’s release. Spock’s line is actually a quote form Charles Dickens’ “A TaleContinue reading

A new dawn for JRM Comm

I’m beyond thrilled to kick off the month of August with a rebranded JRM Comm. Watch the video below to learn more and browse JRMComms.com to see how we can work together to bring you success through smart strategies! It really is a new dawn for myself and my consultancy. Let’s work together! I’d loveContinue reading

The Grad School Debate

For years, we’ve heard the steady drumbeat of those that say it’s imperative to get your Master’s Degree if you want to move up in the public relations or marketing field. There are also many that disagree, saying it’s not at all necessary. I disagree with both schools of thought. It’s not imperative, but it’sContinue reading