Quick Hit: The Players Tribune… brilliant or sportswriter’s nightmare?

Derek Jeter’s blue Jumpman cleats haven’t even be cleaned off and he’s got the next phase of his life lined up. Much like his preparation for a baseball season, Jeter was ready for retirement and what lies in front of him. Earlier this week, the now former Yankee captain rolled out “The Players Tribune,” aContinue reading

What My Media Career Taught Me

Long before the thought of being a public relations pro entered my mind, I had one dream: To work in television and radio.  When I started as a member of the media, the landscape was very different. The internet was fairly new. Smartphones? Not very smart. You were lucky enough to not have a callContinue reading

Monday Minute- Focusing Your Message

How many of you watched both the Presidential and Vice Presidential Debates? You’ve probably noticed the candidates trying to get their messages, or messaging, across to you. Did it work? We can learn something from this as PR/Social Media pros. Let me know your thoughts? How can we better stay on message?

Why “I Misspoke” Isn’t Good Enough

By now, you have heard and read the about Missouri Republican Representative Todd Akin’s infamous rape victims cannot get pregnant quote.  Needless to say, it received a ton of play on television, print, and social media shortly after he said it on Sunday. His own party has even asked him to drop out of hisContinue reading

Journey chat: Ralph Vacchiano

How news and sports are reported has changed by leaps and bounds. I’m old enough to remember when I relied on the newspaper to get updates on my favorite teams. ESPN and CNN changed the way sports and news were covered, respectively. Fast forward to 2012 and if you want to get scores, highlights, stats,Continue reading