#CapsOn: A Marketing & PR win for MLB

Baseball begins again 2017

“Baseball? It’s just a game – as simple as a ball and a bat. Yet, as complex as the American spirit, it symbolizes. It’s a sport, business and sometimes even a religion.” – Ernie Harwell I’ve been a baseball fan of Major League Baseball (MLB) for as long as I can remember. As much asContinue reading

PR loves Twitter, but is it a life-long union?

Twitter logo

Ever since Twitter came along in the mid-2000’s, it has fascinated those in the communications field. For marketers, it was a boon to reach potential customers and strengthen current ones. For public relations professionals, it allowed better contact with the media and a direct link to constituents. I’ve been a strong supporter of Twitter fromContinue reading

2016 Election and Social Media: A Twitter Chat

How did social media influence the 2016 election?

“Thinking isn’t agreeing or disagreeing. That’s voting.” – Robert Frost The 2016 Election campaign for President of the United States has been one of the more treacherous in recent history. From Republican nominee Donald Trump’s numerous outlandish statements to Democratic nominee Hillary Clinton’s email scandal, we have seen and read things on social media thatContinue reading

Why Understanding the Media Matters Today

how to pitch the media effectively

It’s been over ten years since I actively worked in a newsroom. However, the memories are still very fresh. It was collaborative, rapidly changing, and full of vital information to the broadcast we were putting together. Fast-forward to 2016 and those words could really describe today’s world. We are collaborating now, virtually and in person,Continue reading