How PR and Marketing Students Can Break Through the Job Search Noise

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(Note: I’m thrilled to welcome Maris Callahan as a guest blogger on a very important topic) When I was a senior in college, I was obsessed with finding a job. I combed the now-archaic alumni database. I networked. I sent emails. I made follow-up phone calls. I attended networking events with a paper resume inContinue reading

The Next Step for Communications Pros

To go back to school or to not go back to school: that is the question. And this is the very question Jason blogged about recently — one that almost every working professional grapples with at one time or another. Especially in the communications field, if you’re already gainfully employed, you wonder how anything learnedContinue reading

Guest Post: Why Your Company Needs a Social Media Policy

[Jas’ note: I’m glad to have my friend Ben Butler provide a guest post on a very important topic] The company handbooks given to new employees nowadays seem to be getting thicker and thicker. Unfortunately, it seems that one potentially brand-crippling area is neglected—social media. Here’s why your company needs to add a social mediaContinue reading

Crisis Preparedness: Will you be ready?

[Jas’ note: I’m happy to welcome Samantha Dickson to the blog with a timely guest post.] A quick glance at the headlines of any newspaper will tell a company that they should always expect the unexpected. Yet still, companies fail to realize the importance of preparation. I’m referring specifically to crisis management. As PR professionals,Continue reading

Guest Post: A Mentor That’s a “Grand Slam”

[Jas’ note: I first met Corinthea Harris via Twitter and noticed she was at Rowan University. We then chatted at last October’s PRSSA National Conference in Philadelphia, Pa. It turned out we had something in common (aside from being from South Jersey): A great mentor.] After a whirlwind year – having three internships, trying myContinue reading