#CapsOn: A Marketing & PR win for MLB

Baseball begins again 2017

“Baseball? It’s just a game – as simple as a ball and a bat. Yet, as complex as the American spirit, it symbolizes. It’s a sport, business and sometimes even a religion.” – Ernie Harwell I’ve been a baseball fan of Major League Baseball (MLB) for as long as I can remember. As much asContinue reading

Teaching PR: What it Means to Me

Teaching PR can be very rewarding

“Some men see things as they are, and ask “why.” I dream of things that never were, and ask “why not.” – Robert F. Kennedy Several years ago, I was given the opportunity to guest lecture to a class of public relations majors at a college in Buffalo, N.Y. Having previously spoken to a numberContinue reading

PR loves Twitter, but is it a life-long union?

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Ever since Twitter came along in the mid-2000’s, it has fascinated those in the communications field. For marketers, it was a boon to reach potential customers and strengthen current ones. For public relations professionals, it allowed better contact with the media and a direct link to constituents. I’ve been a strong supporter of Twitter fromContinue reading

How PR and Marketing Students Can Break Through the Job Search Noise

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(Note: I’m thrilled to welcome Maris Callahan as a guest blogger on a very important topic) When I was a senior in college, I was obsessed with finding a job. I combed the now-archaic alumni database. I networked. I sent emails. I made follow-up phone calls. I attended networking events with a paper resume inContinue reading

2016 Election and Social Media: A Twitter Chat

How did social media influence the 2016 election?

“Thinking isn’t agreeing or disagreeing. That’s voting.” – Robert Frost The 2016 Election campaign for President of the United States has been one of the more treacherous in recent history. From Republican nominee Donald Trump’s numerous outlandish statements to Democratic nominee Hillary Clinton’s email scandal, we have seen and read things on social media thatContinue reading