Twitter 280 could be the new 140

Twitter character limit

“A good decision is based on knowledge and not numbers.” – Plato A few years ago, when Twitter first really began to take hold, a colleague said to me, “How can anyone say anything of value in just 140 characters?” Fast forward to 2017 and I think we’ve found our answer. An airline crash landed (safely)Continue reading

#CapsOn: A Marketing & PR win for MLB

Baseball begins again 2017

“Baseball? It’s just a game – as simple as a ball and a bat. Yet, as complex as the American spirit, it symbolizes. It’s a sport, business and sometimes even a religion.” – Ernie Harwell I’ve been a baseball fan of Major League Baseball (MLB) for as long as I can remember. As much asContinue reading

Teaching PR: What it Means to Me

Teaching PR can be very rewarding

“Some men see things as they are, and ask “why.” I dream of things that never were, and ask “why not.” – Robert F. Kennedy Several years ago, I was given the opportunity to guest lecture to a class of public relations majors at a college in Buffalo, N.Y. Having previously spoken to a numberContinue reading

PR loves Twitter, but is it a life-long union?

Twitter logo

Ever since Twitter came along in the mid-2000’s, it has fascinated those in the communications field. For marketers, it was a boon to reach potential customers and strengthen current ones. For public relations professionals, it allowed better contact with the media and a direct link to constituents. I’ve been a strong supporter of Twitter fromContinue reading

How PR and Marketing Students Can Break Through the Job Search Noise

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(Note: I’m thrilled to welcome Maris Callahan as a guest blogger on a very important topic) When I was a senior in college, I was obsessed with finding a job. I combed the now-archaic alumni database. I networked. I sent emails. I made follow-up phone calls. I attended networking events with a paper resume inContinue reading